The future of wearable electronics by Apple

The future of wearable electronics by Apple

March 9 will be held exactly six months from the date of the announcement of Apple Watch, and it is in this day known repeated representations new “apple” Product Exhibition Center Yerba Buena in San Francisco will host a regular press conference, invitations to which the company has sent out last week . In anticipation of this event, much of which will be devoted explicitly Watch, I would like to talk about how in Cupertino see the future of the market is not only smart watches, but also wearable electronics in general.

Perhaps today wearable gadgets never heard just lazy. All kinds of fitness trackers, “smart” watches and even performed in a similar form factor smartphones do not depart from the pages of thematic publications. For a long time Apple Inc. stayed away from this race, despite the fact that rumors of mythical iWatch excited the public long before the official launch, held last fall. Suffice it to say that the early concepts appeared before the current redesign iOS.

It seems that before trying to look into the bright future of the apple, do not be amiss to make a little history, in order to remember that preceded the appearance of the product, and most importantly – to try to understand what led him to enter the market.

So, in the court in 2007, in Cupertino have just released their first iPhone, and the term smart watches use in its communication unless hardcore geeks. What is the situation in the consumer handheld devices? I think it will be much more correct to ask whether there is the market itself. The answer is obvious – the patient is more dead than alive. Presumably, at this time, Apple has taken the first attempts to develop and patent the hardware components to track the physical activity of the user, as well as its basic vital signs. As it turned out, this was only the beginning.

Over the next few years the corporation has received a number of important patents, one way or another related to wearable electronics; among them such interesting things as heart rate monitor and pedometer own. Also, Apple is actively hiring employees with experience in the medical field. All this is pretty clear evidence of boiling within the company work in a completely new direction for her. Indirect evidence for the development of their own wearable device can be regarded as a platform and HealthKit, presented at WWDC in June 2014, but it will be a little later.

The future of wearable electronics by Apple

And yet, oddly enough, the market niche remains almost unoccupied. Numerous attempts to obscure Asian manufacturers to release a universal device, including running Android, did not lead to any appreciable rearrangement of forces in the industry. In fact, some recovery starts to be found until the end of 2012 – beginning of 2013, when Google offers developers access to the ambitious Project Glass, on the playing arena appears Valve with its Oculus Rift, and the market for smart watches out the most successful at the moment of its representatives class compatible with iOS – Pebble Smartwatch. In general, it can be described as flourishing era of wearable devices, not all of which, however, was to get to the conveyor.

Rumors about Apple Watch finally took the form of 9 September 2014, when Tim Cook, using the legendary phrase of Steve Jobs One More Thing, introduced a product that is described only as “the next chapter in the history of Apple”. And now, going directly to the conversation about the future of the ecosystem, I propose to dwell on this in more detail.

For a start try to determine what is largely characterized by the development of the market for portable gadgets in the past few years. I think it is easy to understand that the main task was to find manufacturers themselves. First-year players try to find the most correct in their view, the direction of development. Someone like Pebble, offers E-Ink-display, with an emphasis on the autonomy of the device and readability; others, like Neptune, trying to accommodate a maximum of functions in a small body, appealing to the most demanding user categories. Many follow the example of Jawbone, betting on sports and releasing various fitness trackers. Unfortunately, all of these groups of devices are largely niche. What prevents from bringing to market a truly massive decisions that turned the idea of wearable electronics consumers?

Back in 2001 at the Macworld Steve Jobs introduced a completely new development strategy, known as the “digital hub”. Within this concept of the center of today’s digital home became a personal computer, and satellites – a variety of devices, among which subsequently takes an important place grew out of the idea of a new generation of music player – iPod.

This “digital hub” in general and the iPod, in particular, did not do without a PC. Without which it can not do the same Apple Watch? Obviously – no iPhone.

Apparently, Apple has seized on the same vector that has consistently continued to elude the competing manufacturers. God forgive me, dear reader in such a bold assumption, but it is a title Microsoft products that have de facto become the new iPod, has the potential to become a key link in the future ecosystem wearable devices, which at one time and for his fleet was the personal computer. It is possible that this is a example of a new, personal “digital hub”, in the heart of which will be no longer a PC, but the most successful smartphone of all time. And computers Mac, iPad tablet and TV set-top box will continue to develop the basic idea inherent in Apple by Steve Jobs.

The future of wearable electronics by Apple

That is why Tim Cook called Watch a new page in the history of the company. While others treading water, his team has a chance to once again show the people what they had long been waiting for, and thereby change the idea of wearable electronics once and for all. In this context, the decision to limit the functionality of several generations debut Watch looks demonstration seriousness future intentions, and recent patent for a wearable camera and an appearance on the official website of new jobs related to developments in the field of virtual reality, seriously hinted that “conquest” is not going to be limited solely by the smart watch.

In conclusion I want to reiterate that Apple lives in an ecosystem. This was repeatedly said Steve Jobs, and many years later, at the conference All Things Digital, Tim Cook confirmed the immutability of the company’s policy on the example of the Tablet PC iPad, saying that in the presentation of Apple it differs from a personal and performs other tasks. Obviously, in the wearable electronics of the future according to Apple, we are unlikely to see the replacement of conventional devices. Instead, it will complement them so that make the world once again wonder about how he lived up to it. So it was with the iPod, iPhone and iPad.

The future of wearable electronics by Apple updated: March 4, 2015 author: Jonathan Davis