Post-PC comes. But where do the Mac?

Post-PC comes. But where do the Mac?

The shape of the electronics industry is changing with a truly cosmic speed. Smartphones and tablets replacing insolently familiar classics, and although for many applications it remains difficulties or even indispensable , in the modern computer world for a long time talking about the onset of the era of” post-PC “. But how it affected Mac?

As the resource BGR, the latest data from market research analysts IDC and Gartner show a decrease in sales PCs worldwide by about ten percent. The most interesting is that this trend does not participate Apple, whose computers are, by contrast, are gaining popularity. Moreover, for the period 2014-2015 “apple” corporation – the only player in the market, which managed to avoid the reduction of volumes of deliveries. In numerical terms, the annual growth rate of over 16 percent.

Of course, these are not official, but those will very soon: July 21 Cupertino account for the next reporting period. Recall the last time Apple reported about 4.4 million sold Mac, and revenues amounted to five and a half billion dollars. And here is where the fun begins: before talking about the “paltry” share of Mac on the world stage, it is worth considering that these computers are manufactured by the same manufacturer that operates in the same price segment as – the top. However, this is not the point.

Post-PC comes. But where do the Mac?

«Price moment” here – the value of the margin and the total income generated by the product. From a commercial point of view, Apple does not seek to sell more of the computers in absolute terms, since the same brand, and even more so in the absence of clearly expressed and budget segments of the average person, this is hardly possible. Instead kupertinovtsy firmly taken its place, which obviously brings them more money than the entire range of some of its competitors combined. Although the terms of the original Macintosh positioning was conceived as a massive computer for a wide range of users, to achieve comparable with the entire PC market indicators it can not by virtue of the principle and objective reasons – a fairly narrow range, the vertical integration of “hardware” and software and, consequently, a limited set of configurations rudimentary game component and so on. I think it should be taken into account when any such comparison, because out of context figures on the numerical superiority of a particular category of devices do not reflect the real situation.

But whether Apple needs in this very superiority? At the moment, we can assume that the company is largely satisfied with the current situation, in which the Mac not only brings a handsome profit, but also skillfully balancing on the edge, without losing a firm image component or market position. Steady increase last only confirms the course chosen by the team of Steve Jobs and, subsequently, Tim Cook. Simply put, Apple is not trying to get around all the PC manufacturers directly, and is gradually expanding its niche, keeping and even increase revenue, and it is likely applies not only to Mac. According to Financial results , with its task the company copes at least not bad.

Post-PC comes. But where do the Mac? updated: July 13, 2015 author: Maria Sheen