IFA 2015. The presentation of the company Asus, smartphones and tablets

IFA 2015. The presentation of the company Asus, smartphones and tablets

Before the start of IFA Asus held a big presentation, which, among other things, announced five new smartphones, tablet and smart watches.

Smartphones

In fact, of the five new devices, only three were of other leaks etc. For example, ZenFone Selfie we have already shown at Computex 2015, and Zenfone Zoom – at CES 2015. However, there were new models, and talk about them.

If you follow the development of the company Asus, it can be noted that in 2015 the company announced the successful ZenFone 2, and then started to build their strategy around it. First there ZenFone Zoom, later the company announces ZenFone Selfie, and today showed Zenfone Max, Laser and Deluxe.

Originally I planned to talk about each of them in detail, but in fact, it’s just different variations Zenfone 2, focusing on various advantages. So I’m just going to focus on what the trends are different from the original second-generation Zenfone.

IFA 2015. The presentation of the company Asus, smartphones and tablets

Zenfone Deluxe, even judging by the title, claims to be the premium, where she achieved the unusual appearance of the back cover, and the increased number of operational and internal memory. For example, in the junior Deluxe version 2 GB of RAM and 64 GB of internal memory, and the senior – 4 GB and 128 GB respectively. The rest is the same ZenFone 2. Also, I feel that the novelty has become a little easier, but I have found characteristics do not confirm this information.

IFA 2015. The presentation of the company Asus, smartphones and tablets

In Zenfone Max emphasis on battery capacity, then it is as much as 5000 mAh, and other characteristics, so to speak, “sacrificed” to this parameter. For example, a display resolution of 1280×720 pixels is just as well as a Qualcomm chipset uses 410.

IFA 2015. The presentation of the company Asus, smartphones and tablets

The last of the three new models – Zenfone Laser. Its main “trick” – is the presence of the laser focus, which, according to the manufacturer, allows you to capture 0.2 seconds. By the way, it Zenfone Max too. Is saved on the same display (1280×720 pixels) and chipset (there will be two versions – on the Qualcomm chipset 410 or 615).

IFA 2015. The presentation of the company Asus, smartphones and tablets

About Zenfone Selfie and Zenfone Zoom you can check out our old articles, links to them below.

IFA 2015. The presentation of the company Asus, smartphones and tablets

As they say in Asus, all new items will be on sale in the fourth quarter of this year, so the wait is very long.

Tablets ZenPad

From the company demonstrated a tablet device with just three different Display size: ZenPad 7, Zenpad 8 S and ZenPad 10. About 8 S I described in the same article with Computex, so the focus on the other two models.

IFA 2015. The presentation of the company Asus, smartphones and tablets

ZenPad 7 – inexpensive seven-inch tablet with a resolution of 1024×600 pixels, IPS-matrix chipset and Intel Atom x3-c3230m, the size of new items – 189h110.9h8.7 mm, weight – 272 grams. Very good size for low-cost devices. Works model running Android 5.0 and proprietary interface ZenUI. One of the interesting features can distinguish except that beautiful appearance, the rear device is similar to a small clutch, by the way, the manufacturer has beaten it by appropriate covers.

IFA 2015. The presentation of the company Asus, smartphones and tablets

ZenPad 10 succeeded Transformers line from Asus. Shown is a ten FHD-resolution, IPS-matrix, no air gap, and oleophobic coating. Included with the device is unfastened keyboard with individual stereo speakers. I must say that sounds a tablet with them perfectly. In addition, ZenPad 10 equipped with a special stylus.

Conclusion

The idea to use the Asus Zenfone 2 as the basis for multiple devices, in general, good, if not one “but.” The original ZenFone 2 looks well balanced device, while the announced successor is skewed in any one direction. For example, why do some models for self or bank on battery life? Why not just add these settings in your flagship? But even if you do focus on specific functions, the laser focus and a good front camera should not be such parameters. In an amicable way, it was necessary to take ZenFone Deluxe, add a capacious battery and a laser focus, and went to great model, a real flagship, not compromise.

IFA 2015. The presentation of the company Asus, smartphones and tablets

But I liked the tablets: class model will occupy a worthy place in the middle segment, especially if Asus will not be rude with a price tag.

IFA 2015. The presentation of the company Asus, smartphones and tablets updated: September 4, 2015 author: Jonathan Davis