Facebook wants to make money on video ads

Facebook wants to make money on video ads

Following the popular media articles Facebook plans to place the original videos on its platform. This is the website The Information.

The company is developing a new service called Anthology. It will allow media companies to place videos in high quality right in the newswire Facebook.

The guide social network hopes that high rollers will help sales of video advertising. The first partners in the new service will Vox, Vice, and The Onion. Facebook is in talks with a number of advertisers hoping to gain sponsorship for a new project.

View the video is becoming an increasingly important part of the ecosystem Facebook. In 2014, the social network has experienced a real “videoboom.” The number of video being fitted into each average user soared 94%, in addition, about 50% of the users searched at least one roller during the day.

In case of a successful launch Anthology social network will finally turn into the most dangerous rival video hosting YouTube. In November 2014, for the first time in history, on Facebook has been downloaded more video than YouTube.

It is expected that the new service will be launched later in the year.

Source: The Information

Facebook wants to make money on video ads updated: March 26, 2015 author: Jonathan Davis