Facebook will turn Messenger into a full platform

Facebook will turn Messenger into a full platform

Facebook Messenger will be open to third-party applications. About this guide social network announced on the developer conference F8, claims TechCrunch, citing unnamed sources.

Until today, Facebook Messenger users were fully immersed in the social network ecosystem. Messaging, phone calls, images, files occurs strictly within the Facebook. The only way for a third party to participate in the information flow – the button “Send” – with its help, users can send links to each other.

According to TechCrunch, Facebook is going to change their approach and turn into a full Messenger platform. To do this, the company will open access to third-party applications developers messenger.

How will the interaction is not clear. Sources within the company reported that the first third party will be able to create content and information flows within the application. For example, this can be a business, offering their services directly to users or friends, share content, not tied to Facebook.

Facebook will turn Messenger into a full platform

Analysts note that in this case, Facebook is clearly the strategy of copies of many Asian companies. Developers messengers WeChat, Line and KakaoTalk long time developing their applications in the form of platforms. Their users can call a taxi, make payment, book a table at a restaurant without leaving the application. Previously, Facebook has announced the appearance of the function of remittances in Messenger. As it turns out, is only the first step of a radical transformation of the application.

Facebook is clearly set out to make Messenger a key part of their business. The transformation into a full-fledged application platform completely fits into this strategy. It is worth noting that the company’s innovations until sidestep messenger WhatsApp, which boasts.

Source: TechCrunch

Facebook will turn Messenger into a full platform updated: March 22, 2015 author: Jonathan Davis