Apple Music and Spotify: Cola and Pepsi music world

Apple Music and Spotify: Cola and Pepsi music world

So went the first month of the trial period Apple Music , and many students have already decided: whether to extend the subscription or return to the previous service. However, there is a category of users accustomed to compare everything and everyone and necessarily find “the winner.” Does this approach in this case?

One of the most popular characters in technical journalism is a so-called “killer” of anything. The classic example here – the same iPhone. From the appearance of the device, each respecting the thematic edition considers its duty to put on the front page of any competing solution, and call it the end of the “apple” of success. No objective arguments are of no importance – from the point of view of the authors of such comparisons any product released to the market and having a similar purpose, is a potential “killer” for at least one of the current leaders, whether it be Apple, Google or Samsung. The question “why?” Is secondary, because understood that the only way to succeed – it successfully oust a rival and take away his coveted audience.

However, this theory is based on some misunderstanding of the consumer market. In fact, the success of a product or service is not determined solely on the advent of competition. Often, audience overlap slightly, but comparing apples with pears sypyatsya like a horn of plenty. For example, it is quite serious analysts compare iPad sales with total sales of various, including toy plates, and figures Apple Watch oppose such fitness bracelets costing less than $ 100. As a result, in both cases is “iron” in its logic conclusion: both the gadget does not live up to expectations. The fact that expectations themselves are not compatible with the basic common sense, wisely silent. But it’s the lyrics, which devoted a separate article .

Apple Music and Spotify: Cola and Pepsi music world

Do not avoid” killerstvo “and heroes of the music scene. Guided by the reduction in the number of customer downloads App Store (See above.), Analysts are buried Spotify as a phenomenon, predicting it at least destiny BlackBerry . The intersection of audiences in these services is definitely there, but the biggest mistake Guide Spotify can prevent it in the event that all the efforts will focus on competition with Apple. Much more pressing problems lie in the plane of the Swedes to attract (and retain) the artists, as well as a huge audience monetization of free streaming, which is not only profitable, but also worsens the relations with the owners. The same is aware of, and at Apple, slowly to storm the market instead of the logic of Music. The point here is not about the duel with rivals, and moving forward on its own, and is a great example of success without having to pull the rug out from under the competition.

Why the success? By and large, Apple Music, despite some shortcomings, can already be considered valid. This service is initially present a vast audience, due to the integrity of the ecosystem is well accepted these new items, and interesting things like Beats 1 only reinforce the impression. Spotify, in turn, can boast of API, available to third-party developers. However, even if in Cupertino will open the door for programmers (and it is almost inevitable in the long term), two giants still will long remain “Cola” and “Pepsi” music scene, because the difference between not always crucial for the average user, especially on other platforms. Perhaps, in the latter case, choose to be, to paraphrase the famous saying: “The taste and color – and different streaming.” But on the iPhone competitors obviously have hard times.

Apple Music and Spotify: Cola and Pepsi music world updated: August 3, 2015 author: Maria Sheen